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The far-reaching digital revolution that has been taking place since the 1990s is also innovating the
business models of the past, triggered and fuelled by three interconnected factors: the spread of userfriendly operating systems and interfaces; the rapid emergence of the Internet and the World Wide Web; and the convergence of four previously distinct business sectors – computers, software, communications,
media and entertainment.
More recently, artificial intelligence, the Internet of Things, the Internet of You, interfaces, social
media, 3D printing, cloud computing and networked mobile devices have contributed to the spread of
new business models and the generation of wealth and economic value. Digitisation has facilitated the
advent of important changes in production processes (such as, where, when and with whom to work),
accelerating the appearance of new forms of organisational intelligence, through the collection and
analysis of Big Data. The speed of operating processes, the flexibility of the decision-making process, the
way strategies are formulated and implemented, the solutions by which to achieve production efficiency
are continuously impacted by these technological tools, leaving no dimension of modern business
activities unchanged today.
The Big Data and information flows available today have become increasingly important and a source
of business intelligence for companies. Online searches and the collection of information on the
purchasing decision-making process now allow us to track personal selection and evaluation processes.
When it is collected and analysed, this profusion of data, which is generally not directly economic or
financial, can provide effective support to companies when it comes to defining customer approaches
and, consequently, influencing strategic choices and the organisational approaches to be taken.
In a radical reconfiguration of business strategy processes, organisational approaches and
communication methods, it is innovation and change in business management, together with new aspects
of social responsibility and approaches to environmental sustainability that have re-launched the role of
the business economist and demand a new definition of traditional conceptual approaches and new
interpretative models. Indeed, new business models and new management processes presuppose
“innovations” in the role of corporate figures and in strategic and operational processes aimed at creating
value, which involve both the more typically technical/industrial aspects as well as administrative,
financial, information and control-related aspects.
In the light of this acquired awareness, the Italian Academy of Business Administration and
Management (AIDEA) is holding the conference entitled: “IDENTITY, INNOVATION AND IMPACT OF
ITALIAN BUSINESS STUDIES. INSIDE THE DIGITAL ECONOMY” at the University of Turin on 12 and 13
September 2019. The aim of the conference is to invite Italian and foreign scholars in business and
economics disciplines to reflect on the direction that business sciences should now take, especially in the
light of the profound and disruptive transformations that are rapidly changing the contexts and models
of competition
